Opinion polls are an integral part of political debates, the state of the economy, social trends and more. Simply put, we report what people think, along with what they do, because it is important. We generate original public opinion data and other information that is relevant, timely and accurate
By identifying key players in the marketplace, demand and supply, various economic indicators, we provide our clients with detailed information on market size, market leaders, key suppliers and key customers, growth prospects, government policies and regulations in any sector of their interest
The project evaluation and impact assessment process determines if planned goals and objectives were met. We utilize our expertise to carefully examine and document the accomplishments or identify any constraints, and provide recommendations for future interventions.
Whether it is a new concept, an addition to existing product lines, or modification of existing products, our expertise can provide valuable input to the product development process. Our research solutions help turn ideas into concepts, test concepts to determine product attributes and optimal pricing, and develop product launch strategies
We help clients identify the precise size of the market they are interested in, who their target audience is, and how to differentiate themselves to meet the specific needs of their customers. As a result, our clients can compete better and gain advantages in the market by performing properly in a competitive environment
By building quantitative models, we determine the factors that drive sales – move sales up or make sales go down. Our models can predict the future impact of various marketing tactics on sales, thus helping our clients to adjust their marketing plans to improve their return on marketing investment
Quantitative market research is numerically oriented, requires significant attention to the measurement of market phenomena and involves statistical analysis. This approach will provide quantitative information that can be analyzed statistically. Our professional staff carefully monitors the data gathering process and uses only the latest and most reliable database editing software such as PHP, SPSS, Sawtooth Software, Pivot Excel, Access and more.
Techniques: We have developed effective procedures for all components of field surveys (face-to-face), including identifying sample units in the field, selecting and training field staff, developing fieldwork manuals, supervising field interviewing, converting refusals and minimizing non-response rates, implementing effective quality control, and managing project administration and reporting. We have the expertise and facilities required for telephone research. We provide efficient, high quality data collection (including CATI – computer assisted telephone interviewing) with great effort put into data security and privacy. Telephone surveys allow for an increased level of probing and clarification that is crucial to efficient data collection.
At UBO Consulting, our experts understand when to use qualitative research with clients who need to gain an in-depth understanding of how customers are reacting. We help clients with a range of qualitative research methods: focus groups, in-depth interviews, observational techniques, consumer insight, and customer satisfaction determination. We employ a wide range of qualitative methodologies, and choose the perfect blend to suit the parameters of each project we work on.
Techniques:UBO Consulting has extensive experience conducting high-quality research, be it through focus groups with targeted populations across various sectors and regions, In-depth interviews, designed to elicit a vivid picture of the participant’s perspective on the research topic and lastly through a vast of observational techniques which allow investigation of phenomena in their naturally occurring settings. Observation consists of observing behavior and interactions as they occur, but seen through the eyes of the researcher. The intention is to 'melt into the background' so that an outsider presence has no direct effect on the phenomena under study.
Phone 1: +381 38 225 582
Phone 2: +381 38 260 777
Address: 10000, Bajram Curri 05
City: Kosovo, Prishtina