Our Solutions

Quantitative Research

Quantitative market research is numerically oriented, requires significant attention to the measurement of market phenomena and involves statistical analysis. This approach will provide quantitative information that can be analyzed statistically. Our professional staff carefully monitors the data gathering process and uses only the latest and most reliable database editing software such as PHP, SPSS, Sawtooth Software, Pivot Excel, Access and more.

Techniques: We have developed effective procedures for all components of field surveys (face-to-face), including identifying sample units in the field, selecting and training field staff, developing fieldwork manuals, supervising field interviewing, converting refusals and minimizing non-response rates, implementing effective quality control, and managing project administration and reporting. We have the expertise and facilities required for telephone research. We provide efficient, high quality data collection (including CATI – computer assisted telephone interviewing) with great effort put into data security and privacy. Telephone surveys allow for an increased level of probing and clarification that is crucial to efficient data collection.

Qualitative Research

At UBO Consulting, our experts understand when to use qualitative research with clients who need to gain an in-depth understanding of how customers are reacting. We help clients with a range of qualitative research methods: focus groups, in-depth interviews, observational techniques, consumer insight, and customer satisfaction determination. We employ a wide range of qualitative methodologies, and choose the perfect blend to suit the parameters of each project we work on.

Techniques:UBO Consulting has extensive experience conducting high-quality research, be it through focus groups with targeted populations across various sectors and regions, In-depth interviews, designed to elicit a vivid picture of the participant’s perspective on the research topic and lastly through a vast of observational techniques which allow investigation of phenomena in their naturally occurring settings. Observation consists of observing behavior and interactions as they occur, but seen through the eyes of the researcher. The intention is to 'melt into the background' so that an outsider presence has no direct effect on the phenomena under study.